An average person receives 120 emails daily, the ultimate challenge for any email marketer is to stand out from the sea of inbox notifications. No worries, we’ve got you covered. Follow these tips when crafting your subject lines and see those open rates skyrocket.

 

Grabbing Attention

1. Keep it short: Transform your email's core message into a brief, snappy line that sparks readers' curiosity. Easier said than done, right? If you are struggling to cram everything in one short sentence, release your creativity in the preview line. Here, you have a bit more space to provide a sneak peek into what your Klaviyo email holds and what action you're hoping the reader will take.

2. Content personalization: When it comes to email subject lines, personalization is key. It's like adding a special touch that makes your reader feel seen and valued. One simple way to do this is by using a first-name variable. It catches the reader's eye and instantly makes them feel like the email was tailor-made just for them.

3. Email emojis: The tiny hearts and silly symbols you use daily on WhatsApp have invaded a surprising new territory: marketing. Sounds ridiculous? As Klaviyo experts, we’re here to prove you wrong—just peek at your inbox. We bet those emails with fun little emojis stood out first, right? Add a sad emoji to the sunset flow and a heart one to the thank you email and wait for results. That's the power of emojis in email subject lines: they easily grab readers' attention and require a minimum effort from you. How to add emoji to email subject lines? Simply copy them from google and paste in your email editor.

 

Avoiding spam 

1. Punctuation & wording: A common rookie mistake: adding an exclamation mark at the end of your email subject line. While it seems like it can show excitement and notch the recipients towards action, inbox providers aren't fans of this practice. By adding an exclamation mark to the end of your subject line, you increase the risk of your email being sent to spam. The same goes for overly promotional phrases like "buy now" or "limited sale”, etc. It doesn’t mean that your message will definitely land in spam, but why take the risk?

2. From name: "noreply" or "admin" in your sender email are a no-go. From name is the first thing inbox providers check when filtering spam. So make sure your sender email is according to the rules, and if you want to add a little extra: use a first name of someone from your company as a sender to make the communication even more personal.

 

Final thoughts

From attention-grabbing tactics to personalized touches, and yes, even the whimsical allure of emojis, these tips will help you in your first email marketing steps. So raise your sails and set course for success, knowing that your emails will not only avoid the spam traps but also capture hearts and clicks alike. Check email subject lines you have now and if you feel stuck, Klaviyo AI for emails can help you out.