When I started out in email marketing, it seemed pretty easy. Getting certified through Klaviyo's academy made me think I knew it all. The confidence disappeared during the first client meeting where questions rained down on me and I realized there's a lot more to email marketing than I thought. Learning all the ins and outs of email marketing comes with experience but why not fast-track your progress by learning from the best? Here is the selection of email marketing influencers you should follow to become a true email marketing guru. Follow and learn!
Lizzi Wuyts, email marketeer @ Elevate Email
1. Andreas Janes
Founder of AJ Media, an e-commerce email and SMS marketing agency, Andreas is certain that email marketing is a 'barrier to entry for profit.' We couldn’t agree more. His company has achieved impressive email marketing results (e.g., $15 million+ generated for brands in 12 months), and Andreas generously shares his wisdom on LinkedIn. Andreas's page is packed with hands-on tips on flow structures, email design, and Klaviyo workflows, so be sure to follow him!
2. Orsi Szentes
Orsi’s LinkedIn page kills two birds with one stone: it has insightful content on both e-commerce and email marketing. Orsi is also a founder of the GoodKarma agency, which landed impressive accounts, such as Anna-Nina, Love Stories, and Stanley 1913 among others. Orsi’s posts are always vibrant, engaging, and insightful, which explains her nearly 5K followers. For these reasons, she's a must-follow influencer. And let's give a big shoutout to women in tech!
3. Jasper Van Laethem
Jasper Van Laethem has been an email marketing & CRM strategist for over 10 years, while also being a trainer and public speaker. He believes in encouraging brands to "think analytically and proceed creatively," which is exactly the mindset you need in email marketing. His professional journey is impressive, and his LinkedIn page is packed with insightful tips and surprises. For instance, did you know that encouraging replies to your emails is a smart move? Jasper dives into why this and his other advice are valuable strategies. You definitely want to subscribe to his profile.
4.Midge Hazewinkel
Not only is he the Head of Klaviyo at Code (read: knows all Klaviyo's ins and outs), but he's also a stand-up comedian. As a result, you have a fresh, inspiring LinkedIn blog full of Klaviyo product updates and hacks. Midge suggests: "𝙒𝙖𝙣𝙩 𝙩𝙤 𝙞𝙢𝙥𝙧𝙤𝙫𝙚 𝙮𝙤𝙪𝙧 𝙚𝙢𝙖𝙞𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚? 𝙁𝙤𝙡𝙡𝙤𝙬 #𝙢𝙞𝙙𝙜𝙚𝙩𝙞𝙥𝙨 𝙖𝙣𝙙 #𝙘𝙤𝙙𝙚𝙭𝙠𝙡𝙖𝙫𝙞𝙮𝙤 𝙛𝙤𝙧 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨." Well, who are we to say no to that? So our tip to you: follow Midge on LinkedIn and stay ahead of the email marketing game.
5. Omar Lovert
Omar, owner of Polaris Growth, is an e-commerce growth expert with a rich background in email marketing and website development since the 1990s. He's passionate about growing online businesses and has specialized in Klaviyo marketing automation. Omar's journey includes a deep dive into Conversion Rate Optimization (CRO) and behavioral psychology, making his insights invaluable. Beyond his technical skills, he's a devoted father, long-distance runner, and salsa dancer. Sounds like fun, right? Follow Omar on LinkedIn for expert tips on e-commerce growth, marketing automation, and conversion optimization.
