Insentials, an online store for health supplements and vitamins, wanted to boost its online presence with email marketing to better connect with customers and increase sales. Founded by the inspiring Amandine de Paepe, winner of the 2023 Veuve Clicquot Bold Future Award in Belgium, Insentials is a unique company with a lot to offer. To help them shine, we harnessed Klaviyo's powerful features and added several integrations, creating personalized messages and delivering valuable content straight to their customers' inboxes. Dive in to discover how we transformed their email marketing strategy.
Implementation strategy & integrations
We started by setting up new email flows for different customer based on their profiled data and the funnel stage. This included welcome emails for new subscribers, follow-up emails after purchases, and birthday emails to celebrate the customers. Klaviyo’s advanced segmentation allowed us to target more precisely, sending the right message to the right people.
We also added several useful tools to improve Insentials' email marketing. REVIEWS.io helped us gather and display customer feedback, boosting trust. We created an extensive review flow that included product usage tips, the review request itself, and depending on the feedback, either a free health consultation offer or a relevant cross-sell email. This flow provided value to customers and acted as customer support, ensuring everyone was satisfied.
Another integration we used was Appstle, a subscription-managing app installed on the Insentials store. By using the Klaviyo integration, we sent transactional subscription emails through Klaviyo. This helped us maintain consistent branding and have more control over our communications.
Creating valuable content was another key focus. We provided how-to guides, product tips, and industry insights, helping build trust and loyalty with the audience.
Face Scan
Customer data is key to delivering relevant and valuable email content. When the Radikal team introduced a face scan feature on the Insentials Shopify store, we saw an opportunity to learn about the customers' needs. With their explicit consent and GDPR compliance, we gathered data from the face scan. We used this data in Klaviyo to provide personalized vitamin plans and extra health tips, which delivered extra value and nudged the customers toward conversions.
Results
Our comprehensive email marketing strategy led to great results. The click rate increased from 6.2% to 8.3%, showing more people were engaging with our emails. Even better, the order rate jumped from 0.8% to 3.57%, meaning more people were making purchases thanks to our strategized effort.